Servitization: An Introduction

COURSE DURATION

2 Days

CLASS DESCRIPTION

The transition of product-based business into a more balanced product and service business is in no way a simple change. It is not as simple as delivering new products to the market as it requires new processes and approaches that can run counter to the existing manufacturing businesses. The aim of this introductory two-day workshop is to introduce the reasons why services are important and then to provide examples of seven challenges that can prevent/ delay the delivery of new services.

During the two days, you will identify what concrete steps you could carry out in your own company for the introduction and optimization of services. You will then
be able to assess the possibilities of product service transformation and tackle concrete implementation steps to kick-start your service development activities
so that they are in line with your customers outcomes and your capabilities.

LEARNING OUTCOMES

• Understand the importance of customer service and help it can help your firm and your customers.
• To be able to define the role of customer support for your products and how it helps improve re-buy chances.
• Be able to identify what forms of customer support are valuable to you and your customers.
• To leave with a list of quick-wins can you improve your service delivery.

WHO SHOULD ATTEND?

• Managers and leaders who are responsible for service delivery, service design and after sales.
• Managers and leaders in new product development and business development.