Design Thinking and Lean Innovation
Class Description
Date: 03 – 04 June 2025
Duration: 2 Days
Location: Zürich, Switzerland
COURSE DESCRIPTION
Step into the future of innovation! This hands-on course empowers engineers and managers to revolutionize how they approach problem-solving and product development. By seamlessly integrating Systems Engineering, Design Thinking, and Lean Start-Up methodologies, you’ll gain the tools to tackle real-world challenges with confidence and creativity.
This course focuses on the critical Pre-Development Phase, ensuring your concepts are solid before moving into costly development. Through iterative cycles and customer interaction, you’ll master techniques to define clear customer needs, design compelling products or services, and create sustainable business models.
The fusion of Design Thinking’s human-centered approach with Systems Engineering’s structured processes provides a powerful framework to address complexity. Learn how to switch between thinking modes to deal with ambiguity effectively, setting the stage for groundbreaking innovation.
What Makes This Course Special? Learn and Apply Directly to Your Own Project!
1. Bring Your Own Challenges Transform this course into your personal innovation lab. Participants are encouraged to bring their own projects or innovation cases to apply these methodologies directly to challenges they are facing. This practical, tailored approach ensures you leave with actionable insights to drive immediate results in your work. No Project? No Problem! You can still join and gain valuable, hands-on learning experience.
2. Leverage Cutting-Edge AI Tools Stay ahead of the curve by integrating AI-powered tools into your innovation process. From brainstorming new ideas to identifying user needs and building prototypes, AI will enhance your ability to generate solutions efficiently and effectively, giving you a competitive edge in today’s fast-paced world.
3. A Dynamic, Fun, and Collaborative Atmosphere Forget boring lectures—this course is designed to engage and energize. With a mix of teamwork, interactive exercises, and real-world applications, you’ll experience a collaborative environment that fosters creativity, curiosity, and enjoyment. Innovation should be as exciting as it is impactful!
LEARNING OUTCOMES
- Master the Fundamentals: Gain a deep understanding of Design Thinking and Lean Innovation.
- Customer-Centric Insight: Learn how to identify and validate user needs through hands-on need-finding exercises.
- Prototype with Confidence: Build and test low-resolution prototypes (e.g., Critical Experience or Dark Horse prototypes) to refine your ideas.
- Iterate Like a Pro: Use the Lean Canvas to summarize your findings and continuously improve your concept.
- Practical Application: Apply the tools and techniques to a real-world challenge during the course.
- Transfer Knowledge to Your Work: Reflect on your learnings and implement them in your projects and daily business.
WHO SHOULD ATTEND?
- Engineers and managers eager to enhance their problem-solving skills with user-centered, agile methods.
- Innovators seeking radical solutions to complex challenges.
- Leaders driving digital transformation in their organizations.
- Professionals responsible for creating new products, services, or business models who want to integrate innovative, design-oriented approaches.
Transform your innovation journey—join us for two unforgettable days of creativity, learning, and hands-on practice!
COURSE PRESENTER
Was ist Design Thinking? (German) https://youtu.be/Xm_w-8lPWYk?si=NXGD99WfOgspJ3LK